🎯 iGaming Retention Test - Part 6

End: Dashboard & Final Insights

The iGaming Retention Test project is complete — from simulation to statistical validation, modeling, and visualization.

Main Goals of the day:

• Build an interactive dashboard with Plotly
• Combine retention, churn, and monetization visuals
• Summarize key takeaways from all project phases

Step by Step

📍 Step 1: Connected SQL outputs to Python
📍 Step 2: Built interactive retention/deposit charts
📍 Step 3: Visualized churn probabilities across segments
📍 Step 4: Published the final insights and GitHub repo

Insights

✅ Dashboard for decision-makers realised.

When a manager and technicians open the work:
→ They see A/B Test Results
→ They see Effects between Control and Treatment groups
→ They see Percentages for retention and churn probabilities to act and prevent errors

Dashboard Link

Retention and Feature Usage percentages higher for the treatment group, and lower churn rate.

🔗 View Live Dashboard →

🏆 Final Thoughts

Clear comunications for decision-makers. Next steps will be cleaning and working with real-time datasets to be cleaned.

That’s all so far, folks!!