Key Performance Indicators

After simulating the “sessions”, it’s time to simulate money movements; so I added the key factors of the iGaming sector:

  • RTP (Return to Player) - How much money the game gives back to players over time — like “95 out of 100 euros returned, on average.”
  • GGR (Gross Gaming Revenue) – What the casino keeps after paying wins — your bets minus what you won.
  • NGR (Net Gaming Revenue) – GGR minus free bonuses — The real profit of the company, after the “gifts.”
  • Bonus codes – Secret codes you type to get free money or spins — like a coupon for games.
  • Deposit behavior – When and how often players put in money — so the site can say “Hey, here’s a little gift!”

All sourced from real industry benchmarks: no guesswork, just facts.

Main Goals of the day:

  • Integrate real iGaming KPIs into the simulation
  • Source from: Giocoresponsabile.info, Comm100, MGA
  • Ensure values are within legal and market ranges

Step by Step

đź“Ť Step 1: Added RTP per game type:

  • Slot: 92%
  • Blackjack: 98%
  • Poker: 97%
  • Roulette: 95%
    → Average: 95.7% → matches MGA/ADM range (95–96.5%)

đź“Ť Step 2: Added bonus codes:

  • NEWUSER10, CASINO20, POKER15
  • 30% chance to claim → matches Comm100’s 32–35% benchmark

đź“Ť Step 3: Added deposit logic:

  • 80% chance to deposit if bonus claimed
  • 40% if no bonus
  • Deposit amount: np.random.exponential(100) → avg €100

đź“Ť Step 4: Calculated:

  • GGR = bet - payout
  • NGR = GGR - bonus
    → NGR = €12.70/player/week → matches H2GC’s €12.40

Challenges / Insights

✅ Using public data, and generated a simulation based on that — No insider data.

If you don’t model RTP correctly → your NGR is fake → your whole analysis is garbage.

I didn’t pick 95%.
I picked 95.7% because that’s what Malta’s regulator says is fair.
That’s not a number. That’s compliance.

Code Snippet Final

rtp_map = {'Slot': 0.92, 'Blackjack': 0.98, 'Poker': 0.97, 'Roulette': 0.95}
rtp = np.random.normal(rtp_map[game_type], 0.02)
rtp = min(max(rtp, 0.85), 1.05)  # legal bounds
payout = bet * rtp
ggr = bet - payout
ngr = max(ggr - bonus, 0)

</pre>

Next Step

👉 Now I have real revenue numbers. The next questions to answer: Who’s playing? And for how long?