🎯 iGaming Retention Test - Part 6
End: Dashboard & Final Insights
The iGaming Retention Test project is complete — from simulation to statistical validation, modeling, and visualization.
Main Goals of the day:
- Build an interactive dashboard with Plotly
- Combine retention, churn, and monetization visuals
- Summarize key takeaways from all project phases
Step by Step
📍 Step 1: Connected SQL outputs to Python
📍 Step 2: Built interactive retention/deposit charts
📍 Step 3: Visualized churn probabilities across segments
📍 Step 4: Published the final insights and GitHub repo
Insights
✅ Dashboard for decision-makers realised.
When a manager and technicians open the work:
→ They see A/B Test Results
→ They see Effects between Control and Treatment groups
→ They see Percentages for retention and churn probabilities to act and prevent errors
Dashboard Link
Retetion and Feature Usage percentages higher for the treatment group, and lower churn rate.
🏆 Final Thought
Clear comunications for decision-makers. Next steps will be cleaning and working with real-time datasets to be cleaned.
That’s all so far, folks!!